Pride of Iwo JimaIt appears the radical right-wing, self proclaimed moderator of all the is well and good, the “American Family Association”, is battling the call for enlightened people to boycott Wal-Mart and Sam’s Club for its refusal to offer same-sex benefits for its employees.

According to the Human Rights Campaign (HRC), people are being asked to shop elsewhere this Holiday Season, and suggested people go to Target or Costco Stores instead. They hope that when profits take a hit, they will be able to put 2 + 2 together, and suddenly realize that by offering same sex benefits, they might change their policies.

Personally, I have always found Wal-Mart’s products inferior in quality, sacrificing retail prices for good merchandise. Of course their prices are less than others, this is mainly due to the fact that what they sell is badly made, using cheap manufacturing in the first place. In the short run, you save, in the long run one must replace the items because they simply won’t last. Who wins? Wal-Mart, not the consumer.

In a similar vein, with regard to low quality, exploitative measures to bring forth shallow thinking, easy to consume ethics, the American Family Association (which in itself is an anomaly), thinking that the “American Family” is something you can fold neatly and place in a 1950’s box, seems to think that by shopping at Wal-Mart, and Sam’s Club, you can prevent the slaughter, or as this ridiculous claim from this association says, “that the homosexuals are challenging those who support traditional marriage.”

There has never been a traditional marriage, unless one can equate traditional marriage with having the standard of two or three divorces, children raised by one or more “step” parents, and children raised with a television as their only source of on going parenting.

Refusing to shop at an establishment can only work if the corporations are aware of the reasons behind your refusal to shop. I am reminded of the pressure brought to bear upon the Coors Beer company by a national refusal for club, and GLBT event owners who took out major ads stating why their products were not sold at events, and inside bars across the country. Eventually, after a few years, the corporation saw the result, and made a contrite change in their practices.

An interruption in our buying practice requires us to replace one practice for another. If you wish to participate, make sure you send a letter to Wal-Mart stating why you are not going to shop, and the reason(s) behind it. This way, when they calculate any profit loss for the quarter, they will be able to connect the dots, unless they bought their dots at Wal-Mart which might mean that the badly made dots might have fallen apart, in which case they were thrown into the junk heap.